Using AI and ChatGPT to get Your Life Insurance

A woman laughing and holding 6 fingers up. Life Insurance, Critical Illness Cover and Income Protection

Using AI and ChatGPT to get Your Life Insurance Caring – Understanding – Reliable – Advice Get a Quote Using AI and ChatGPT to get Your Life Insurance We are receiving more and more enquiries from people using artificial intelligence for life insurance. This can be a really useful way for people who are not […]

Life Insurance without Medical Questions

Orange background with a pink question mark. Life Insurance questions

Looking for life insurance without medical questions? Learn about guaranteed acceptance life insurance and group life insurance options available with little or no medical underwriting.

The Value of Lasting Power of Attorney

Kathryn Knowles and her mum Pauline Lemmon, enjoying time together in Malta.

It’s been a long time since I have done a blog, for many reasons! But, the main reason is something that I never expected to write.

My mum has died.

It’s Time To Be Better

A group of diverse friends celebrating Pride

I’m sure it’s not surprise to most people that know me, that if an insurer uses ‘he’ in their materials, that I start to get my back up. When we were told ‘yeah, but we have a statement that says he means she, so it’s ok’ that was like a red flag to a bull.

This is something that we will keep calling out as it is simply not ok, there are many gender identities and it really isn’t that difficult to use wording that is inclusive to all.

No Medical Exam Life Insurance 2025

A woman smiling at the camera, cuddling her dog.

Most of the time life insurance applications are arranged without any form of medical. 

Insurers like to ask people to have a medical when they apply for life insurance, in some circumstances, but it is not their go to approach. They cost money!

Income Protection for Diabetics 2025

A pink piggy bank on a wooden desk. Income Protection.

Income protection is one of the most valuable purchases a working person can make. You pay a little of your income each month to the insurer, so that if you are ill and can never work again, they will replace your income for you.

Weight Loss Drugs and Life Insurance 2025

Life Insurance, Critical Illness Cover and Income Protection

Insurers do ask for a person’s height and weight when you apply for life insurance, critical illness cover and income protection. Some also ask for waist measurement or dress size. What the insurers are trying to do is establish whether your weight might affect how long you live for. This applies to people with higher BMIs and low BMIs too. In this blog we will take you through how your BMI and also drugs such as ozempic or mounjaro, are viewed by insurers in the UK.

Lets Talk About Sex 2025

A man and woman giggling in bed. Sex and Life Insurance, Critical Illness Cover and Income Protection.

When you apply for life insurance, critical illness cover or income protection within the UK you will be asked to say if you are male or female in your application. This can be quite difficult for people who are trans or who do not identify as male or female. It can feel as if the insurance world isn’t particularly welcoming. 

Misleading Life Insurance Adverts 2025

Orange background with a pink question mark. Life Insurance questions

A big problem that we see within the industry is an almost fanatical drive to speak to new customers. Ultimately a business needs new custom to be able to continue to run, but sometimes it can feel like an insatiable monster that can never have enough. At times this ends up with misleading life insurance adverts being put out, especially across social media.

Life Insurance Comparisons in 2025

Life Insurance, Critical Illness Cover and Income Protection

Life insurance as a product is one of the simplest insurances that you can arrange. It does what it says it does. If you set up the policy and die while it is active, it will pay out a sum of money to your loved ones.
Knowing how much life insurance to take out, how long it should last for and what you should be paying for it, are often the most confusing parts.